You can obviously run Ads from your personal Facebook ad account but if running for a company or your product it is recommended to use the professional Facebook ad account aka Facebook Business Manager.

Business manager is the professional way to use Facebook ads, most beginners use their own personal pages ad manager to run ads from, but this is clunky, and has many disadvantages. To start things off right we are going to create our business manager accounts and use the Facebook page we just created (or one that already exists)

1. Go to business.facebook.com.

2. Click Create Account.

3. Enter a name for your business, select the primary Page and enter your name and email address.

4. Move through the rest of the on boarding flow by entering the rest of the required fields.

If you need to add additional people to your business manager, like if you ever hire someone to run ads for your business, or if you decide to create a Facebook agency and want to add your clients to your business manager you can learn how to add people to Business Manager by Clicking here.
h

If you’re running a Facebook ad agency, being paid to run ads for other businesses, the business has to invite you for the access.

specific Pages or ad accounts. You can also request access to their Pages and ad accounts! Have more assets to add to Business Manager? Learn how to add Pages and ad accounts to Business Manager.